Every four years, more than three billion of us gather to watch men and women shatter records on tracks, pools, diving boards, and arenas. Television and media have allowed...

Sponsoring sports events is a crucial tactic in marketing strategies for brands to connect with their audiences authentically and emotionally. It's not just about visibility. It's about crafting a...

Uncertainty will be the main concern for companies in 2024. The era of certainties has disappeared, and the world’s leading analysts have confirmed this trend. LLYC’s Flash Survey, with...

The mining industry has been under close scrutiny due to past mistakes, misinformation, and negative impacts. While it was once seen as a source of wealth and development, society's...

A recent study by Willis Towers Watson (WTW) revealed that 89% of executives surveyed consider their organization's resilience to "reputational issues" to be good or very good. In other w...

Trying to identify specific messages among all the tangle of noise we find today in the media and on social networks is the perfect definition of looking for a...

It is not only the actions of a company's CEO that are important in preserving its reputation and avoiding a potential communication crisis. Employee behaviors, at all levels, can...

During the last few years, different countries and regions have started to formulate new public measures with the aim of enhancing sustainability, increasing the well-being of citizens and c...

Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspicious macroeconomic context and increasingly polariz...

"Back to basics"—seeking simplicity—seems to be the safest response in times of uncertainty. It’s not that it’s easier to keep things simple or avoid the risks of innovation. On...

 We are facing a time of great uncertainty for society, companies and institutions. Economic volatility, technological progress, energy insecurity, war in Europe… We need to understand the r...

Accusations of greenwashing have become some of the largest challenges companies face when making commitments to the environment. The arrival of the phenomenon Greta Thunberg and her Fridays...