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Center Stage at PRovoke Global Summit 2024 and SABRE Awards Cocktail Reception
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Recognised as Regional PR Company of the Year at the London International Awards (LIA)...
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Center Stage at PRovoke Global Summit 2024 and SABRE Awards Cocktail Reception
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Dealing with the adoption of generative AI in an evolving context
Incorporating artificial intelligence (AI) is essential in businesses. It generates unique, personalized content, improves production, streamlines decision-making, and helps you stand out in a competitive market.
Rebuilding trust in the mining industry
Identifying the type of talent we need and engaging it in uncertain times
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Nov 14 2024
Navigating Today’s Polarization
In recent years, societies have become more fragmented and polarized than ever before. It seems we are growing more different, our opinions more divergent, and it’s becoming harder to...
Reputation
Diversity, Equity & Inclusion
Polarization
Marketing
Nov 14 2024
Lessons Gustavo Cisneros and José Antonio Llorente left with us
Over the past fifty years, Gustavo Cisneros was among the most influential business figures in the Hispanic world and the United States. He inherited a group of businesses in...
Latin America
Creative
Polarization
Reputation
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Nov 14 2024
Polarization regarding diversity in the United States
Diversity policies have a long history in the U.S., dating back to at least the 1960s when the term “affirmative action” became widely used to advocate for the labor...
Reputation
Sustainability / ESG
Diversity, Equity & Inclusion
Corporate Affairs
Nov 14 2024
I want it all and I want it now
Since its release in the 1980s, Queen’s hit I Want It All has never felt more relevant. Growing up with a mother who was a die-hard Freddie Mercury fan,...
Consumer
Sustainability / ESG
Polarization
Reputation
Creative
Marketing
Nov 14 2024
How Can You Protect Your Business Value?
Nowadays, every interaction feels like a battleground. The current landscape of public discourse has evolved into one of constant confrontation. Whether it’s the fleeting tension of a tweet, a...
Reputation
Polarization
Risks
Diversity, Equity & Inclusion
Corporate Affairs
Nov 14 2024
How do we break away from polarization?
Polarization has long been a structural feature of all democracies, but in recent years, it has transformed and become more extreme. Following the financial crisis, polarization was mainly ideological,...
Consumer
Polarization
Reputation
Corporate Affairs
Sep 4 2024
Vodafone Spain entrusts CHINA part of LLYC as branding and creative agency
With enthusiasm and desire to grow, together we take on a new challenge in the telco sector. Vodafone, the telecommunications company that connects more than 13.6 million people and organizations...
Reputation
Marketing
LLYC
Aug 13 2024
The olympic conquest of social media
Every four years, more than three billion of us gather to watch men and women shatter records on tracks, pools, diving boards, and arenas. Television and media have allowed...
Social Media
Reputation
Marketing
Aug 9 2024
Brands and sport events sponsorships: beyond the logo
Sponsoring sports events is a crucial tactic in marketing strategies for brands to connect with their audiences authentically and emotionally. It's not just about visibility. It's about crafting a...
Reputation
Consumer
Marketing
Jul 5 2024
The Leading Brands of Spain Forum launches its own seal: Leading Brands of Spain
Does it make sense to develop some kind of proprietary accreditation for our partners in order to continue to provide value to them? This question was shared with us...
Reputation
Marketing
May 31 2024
The opinion of our experts at IAB Conecta 2024 Mexico
We participated in IAB Conecta 2024, the leading platform for the development of the digital advertising industry. Three of our most influential executives shared their experience and knowledge about...
Latin America
Artificial Intelligence
Reputation
Marketing
May 24 2024
Alhambra Reserva 1925: An Oasis of Time
Alhambra Reserva 1925 is more than a beer, those who order it also do so with the intention of stopping and shielding that moment from the rush, to live...
Reputation
Marketing
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