Nowadays, every interaction feels like a battleground. The current landscape of public discourse has evolved into one of constant confrontation. Whether it’s the fleeting tension of a tweet, a...

Uncertainty will be the main concern for companies in 2024. The era of certainties has disappeared, and the world’s leading analysts have confirmed this trend. LLYC’s Flash Survey, with...

Our society will see more older adults than children in just two decades. But what will this mean for our economy and social relations? How will homes look and...

In the age of fast information and mass consumption of online content, misleading headlines have become a plague thatthreatens the integrity of the information contributed by organizations. ...

When the crisis breaks out there are nerves, it's hard to think clearly, pressure, tension, blocking... In communication there are few things more profitable than your organization being pre...

A recent study by Willis Towers Watson (WTW) revealed that 89% of executives surveyed consider their organization's resilience to "reputational issues" to be good or very good. In other w...

A little over a year ago the creator of Facebook, Marck Zukerberg, announced that the famous application was changing its name to "Meta", in reference to the metaverse, that...

Trying to identify specific messages among all the tangle of noise we find today in the media and on social networks is the perfect definition of looking for a...

Jorge Lorenzo and Sito Pons have more in common than their passion for motorcycles: a victory against the tax authorities marred by unquestionable reputational damage, the product of highly...

Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspicious macroeconomic context and increasingly polariz...

 We are facing a time of great uncertainty for society, companies and institutions. Economic volatility, technological progress, energy insecurity, war in Europe… We need to understand the r...

Besides being one of his best-remembered gags, Tip y Coll's "baja la Bolsa, sube el pescado" has become a kind of inexorable curse. It comes to say that when...