The Merlundies campaign for LEROY MERLIN has been recognized at the Effie Awards, a prestigious competition that honors campaigns combining strategy, creativity, and measurable impact. The campaign earned three...

There are brands that evolve, and there are brands that resist. Adolfo Domínguez launches a new campaign that, far from following trends, champions something increasingly valuable: consistency. In collaboration with CHINA,...

1. BEING ABLE TO LAUGH AT YOURSELF IS A VERY HUMAN ATTITUDE THAT BRANDS EMBRACE ON SOCIAL MEDIA Conversation can be an opportunity: Brands such as Astronomer, Jet2holidays, KFC, and...

1. Back to the tangible, even for digital Jaquemus' “Le Paysan” evokes its origins in a new collection and campaign   French fashion brand Jaquemus has announced its latest collection without a...

El Sol, known for setting the benchmark in Ibero-American creativity, gathered this year’s most outstanding projects in Málaga. With the Paseadores de Niños campaign, we return with a total...

Cervezas Alhambra is turning 100 and celebrating with a new flamenco style that pays tribute to Granada, the brand's birthplace and one of the cradles of our most universal...

Since its release in the 1980s, Queen’s hit I Want It All has never felt more relevant. Growing up with a mother who was a die-hard Freddie Mercury fan,...

Polarization has long been a structural feature of all democracies, but in recent years, it has transformed and become more extreme. Following the financial crisis, polarization was mainly ideological,...

We have some delightful news: CHINA, part of LLYC, has been selected as the global creative partner for Bimbo Artesano, a beloved baked goods brand enjoyed for generations in...

Dattis by LLYC and LLYC Colombia were awarded 6 effies, one gold, four silver and one bronze in various categories at the Effie Awards Colombia 2024. Congratulations to the...

Sponsoring sports events is a crucial tactic in marketing strategies for brands to connect with their audiences authentically and emotionally. It's not just about visibility. It's about crafting a...

This paper addresses a trend that has become crucial in the digital marketing world: the Customer Data Platform (CDP). Find out how a CDP can empower CMOs to deliver...