Since its release in the 1980s, Queen’s hit I Want It All has never felt more relevant. Growing up with a mother who was a die-hard Freddie Mercury fan,...

Polarization has long been a structural feature of all democracies, but in recent years, it has transformed and become more extreme. Following the financial crisis, polarization was mainly ideological,...

We have some delightful news: CHINA, part of LLYC, has been selected as the global creative partner for Bimbo Artesano, a beloved baked goods brand enjoyed for generations in...

Dattis by LLYC and LLYC Colombia were awarded 6 effies, one gold, four silver and one bronze in various categories at the Effie Awards Colombia 2024. Congratulations to the...

Sponsoring sports events is a crucial tactic in marketing strategies for brands to connect with their audiences authentically and emotionally. It's not just about visibility. It's about crafting a...

This paper addresses a trend that has become crucial in the digital marketing world: the Customer Data Platform (CDP). Find out how a CDP can empower CMOs to deliver...

This report delves into the challenges facing marketing executives in 2024. How will the employees' work and productivity change? What are the potential new priorities and concerns that they...

Anyone working for a brand, organization or company will likely be familiar with the concept of being "customer-centric." However, you may have noticed that this concept is gradually giving...

The ecommerceand retailindustry has transformed in response to changing consumer habits and socioeconomic trends. Technological, environmental, cultural and organizational factors have drive...

After more than two decades since negotiations began, a new window of opportunity is now open for the agreement between the European Union and Mercosur to be ratified. Thus,...

What are the marketing and consumer trends that will shape 2023? This paper examines two different perspectives: The exogenous perspective that focuses on the changes in consumer habits, whi...

In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, an...