Select page
Contact us
Search
Search for:
Search Button
Marketing
Paid Media & Performance
Brand & Ad
Growth & Transformation
Deep Learning
Experience
People
Trends
See all
Center Stage at PRovoke Global Summit 2024 and SABRE Awards Cocktail Reception
All about marketing
Corporate Affairs
Corporate reputation and leadership
Financial Communications and Corporate Operations
Crisis & Risk
ESG
People, Talent and Culture
Public Affairs, European Affairs, Advocacy and Corporate Diplomacy
Experience
People
Trends
See all
Who else but you?: Communication, a Dominant Factor in the United States Elections
Todo sobre Corporate Affairs
Ideas
About us
Our company
Our team
Our network
Our commitment
Strategic Plan
Cases
Investors
Careers
News
FUNDACIÓN JOSÉ ANTONIO LLORENTE
LLYC Venturing
LLYC
Trends
See all
Who else but you?: Communication, a Dominant Factor in the United States Elections
All about LLYC
Challenges
New times.
New
Rules.
CHALLENGES THAT COMPANIES MUST FACE IN ORDER TO GROW
Explore
Dealing with the adoption of generative AI in an evolving context
Incorporating artificial intelligence (AI) is essential in businesses. It generates unique, personalized content, improves production, streamlines decision-making, and helps you stand out in a competitive market.
Rebuilding trust in the mining industry
Identifying the type of talent we need and engaging it in uncertain times
Investors
Search
Search for:
Search Button
EN
ES
PT
BR
Subscribe
Trends
Corporate Affairs
Marketing
Healthcare
Filter by:
Areas
Corporate Affairs
Marketing
Healthcare
LLYC
Capabilities
Brand & Ad
Corporate Health Communication
Corporate reputation and leadership
Creativity and campaigns for the health sector
Crisis & Risk
Deep Learning
ESG
Financial Communications and Corporate Operations
Growth & Transformation
Healthcare Digital Marketing
Paid Media & Performance
People, Talent and Culture
Public Affairs and Market Access
Public Affairs, European Affairs, Advocacy and Corporate Diplomacy
Science communication and data
Trends
Achievements
Artificial Intelligence
Consumer
Creative
Democracy
Diversity, Equity & Inclusion
E-commerce
Economy
Environment
European Affairs
Financials / Investors
Healthcare
Latin America
Legal
LGTBIQ+
M&A
Mining
Polarization
Reputation
Risks
Social Media
Sustainability / ESG
Talent
Countries
Argentina
Brazil
Brussels / European Union
Chile
Colombia
Dominican Republic
Ecuador
Global
Mexico
Panama
Peru
Portugal
Spain
United States
Sectors
Automotive
Civil Society Organizations
Education
Energy, Oil and Gas
Food and Beverage
Healthcare and Pharmaceutical Industry
Infrastructure, Transportation and Logistics
Investing and Financial Services
IT and Communications
Lifestyle
Mass Consumption and Distribution
Mining
Others
Professional Services
Public Administration
Tourism and Country Promotion
Nov 14 2024
I want it all and I want it now
Since its release in the 1980s, Queen’s hit I Want It All has never felt more relevant. Growing up with a mother who was a die-hard Freddie Mercury fan,...
Consumer
Sustainability / ESG
Polarization
Reputation
Creative
Marketing
Nov 14 2024
How do we break away from polarization?
Polarization has long been a structural feature of all democracies, but in recent years, it has transformed and become more extreme. Following the financial crisis, polarization was mainly ideological,...
Consumer
Polarization
Reputation
Corporate Affairs
Sep 26 2024
Chosen as Bimbo Artesano’s New Global Creative Partner
We have some delightful news: CHINA, part of LLYC, has been selected as the global creative partner for Bimbo Artesano, a beloved baked goods brand enjoyed for generations in...
Consumer
Creative
Corporate Affairs
Marketing
Sep 12 2024
We won 6 medals at the Effie Awards Colombia 2024!
Dattis by LLYC and LLYC Colombia were awarded 6 effies, one gold, four silver and one bronze in various categories at the Effie Awards Colombia 2024. Congratulations to the...
Creative
Consumer
Environment
Marketing
Aug 9 2024
Brands and sport events sponsorships: beyond the logo
Sponsoring sports events is a crucial tactic in marketing strategies for brands to connect with their audiences authentically and emotionally. It's not just about visibility. It's about crafting a...
Reputation
Consumer
Marketing
May 13 2024
Why is everyone talking about CDPs and why should you care?
This paper addresses a trend that has become crucial in the digital marketing world: the Customer Data Platform (CDP). Find out how a CDP can empower CMOs to deliver...
E-commerce
Consumer
Marketing
Jan 23 2024
2024 Forecast marketing: Connecting amid ever-changing times
This report delves into the challenges facing marketing executives in 2024. How will the employees' work and productivity change? What are the potential new priorities and concerns that they...
Consumer
Marketing
Jul 11 2023
Why making people feel good is important: Moving from purpose-driven to human-centric companies
Anyone working for a brand, organization or company will likely be familiar with the concept of being "customer-centric." However, you may have noticed that this concept is gradually giving...
Artificial Intelligence
Consumer
Marketing
Jun 15 2023
RETAIL & ECOMMERCE 2023 SPAIN
The ecommerceand retailindustry has transformed in response to changing consumer habits and socioeconomic trends. Technological, environmental, cultural and organizational factors have drive...
Consumer
E-commerce
Social Media
Marketing
May 23 2023
The Relationship between Mercosur and the European Union
After more than two decades since negotiations began, a new window of opportunity is now open for the agreement between the European Union and Mercosur to be ratified. Thus,...
Latin America
European Affairs
Democracy
Economy
Consumer
Polarization
Corporate Affairs
Jan 24 2023
Time for AI: Marketing and Consumer Trends in 2023
What are the marketing and consumer trends that will shape 2023? This paper examines two different perspectives: The exogenous perspective that focuses on the changes in consumer habits, whi...
Artificial Intelligence
Consumer
E-commerce
Economy
Marketing
Oct 6 2022
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, an...
Latin America
Consumer
Creative
E-commerce
Economy
Artificial Intelligence
Social Media
Marketing
View more