"Stay in the minds of those who know." This theme from  the Tangity Young Lions Portugal 2024 awards  inspired Beatriz Raposo and Rita Paulo, both from the Brand &...

During the last few years, different countries and regions have started to formulate new public measures with the aim of enhancing sustainability, increasing the well-being of citizens and c...

] Germany was the first country to have social protests of such characteristics, making it virtually impossible today to build, for example, wind farms. Octob...

Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspicious macroeconomic context and increasingly polariz...

"Back to basics"—seeking simplicity—seems to be the safest response in times of uncertainty. It’s not that it’s easier to keep things simple or avoid the risks of innovation. On...

 We are facing a time of great uncertainty for society, companies and institutions. Economic volatility, technological progress, energy insecurity, war in Europe… We need to understand the r...

The proliferation of situations that are neither controllable nor predictable by companies and that directly affect their activity is beginning to become one of the characteristics of our times....

Accusations of greenwashing have become some of the largest challenges companies face when making commitments to the environment. The arrival of the phenomenon Greta Thunberg and her Fridays...

Post-pandemic recovery is an enormous challenge facing most of the world's economies. The end of the most acute phase of COVID-19 has also coincided with Russia's invasion of Ukraine. This...

Leading global brands have felt the need to adopt active positions regarding the war in Ukraine in response to pressure from their main stakeholders (including public authorities, clients, e...

In this new annual edition of our report on consumer trends, we have sought to go one step beyond pure research. We have combined the qualitative analysis of macro...

Dominic Barton, former CEO of McKinsey, tells us the anecdote about a president of an engineering firm who spent 60 percent of his t...