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Center Stage at PRovoke Global Summit 2024 and SABRE Awards Cocktail Reception
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Center Stage at PRovoke Global Summit 2024 and SABRE Awards Cocktail Reception
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Incorporating artificial intelligence (AI) is essential in businesses. It generates unique, personalized content, improves production, streamlines decision-making, and helps you stand out in a competitive market.
Rebuilding trust in the mining industry
Identifying the type of talent we need and engaging it in uncertain times
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Oct 21 2024
Our vision of the future of Digital Marketing at the Tech Show in Madrid
We were present as Gold sponsors at the Tech Show in Madrid, the event that is consolidating its position as ‘the benchmark event for executives and professionals in the...
E-commerce
Artificial Intelligence
Social Media
Marketing
Sep 12 2024
The “Emily in Paris” Effect: A Game-Changer for Advertising on Netflix
Netflix, the world's leading streaming platform, reached over 277 million subscribers globally by the second quarter of 2024. This growth has positioned it as a prime space for brands...
E-commerce
Social Media
Marketing
May 29 2024
Welcome to the cookieless world: a threshold of regulations and technological changes
This paper examines a transformation that has become crucially important in the digital marketing landscape: the transition to a cookieless environment. Find out which emerging solutions can help advertisers...
E-commerce
Legal
Marketing
May 21 2024
Our Marketing experts at the E-Show!
We participated as Gold sponsors in the main eCommerce, Digital Marketing, Big Data and Artificial Intelligence event in Spain, which brought together more than 8,000 attendees in Barcelona. In...
E-commerce
Marketing
May 13 2024
Why is everyone talking about CDPs and why should you care?
This paper addresses a trend that has become crucial in the digital marketing world: the Customer Data Platform (CDP). Find out how a CDP can empower CMOs to deliver...
E-commerce
Consumer
Marketing
Oct 19 2023
Evaluating Marketing & Communications ROI
When consumers buy a product at a supermarket, a car at a dealer, a trip online, or an insurance policy through a broker, how do we know which marketing...
E-commerce
Economy
Corporate Affairs
Marketing
Jun 15 2023
RETAIL & ECOMMERCE 2023 SPAIN
The ecommerceand retailindustry has transformed in response to changing consumer habits and socioeconomic trends. Technological, environmental, cultural and organizational factors have drive...
Consumer
E-commerce
Social Media
Marketing
Jun 2 2023
The challenges of the metaverse: intellectual property disputes
A little over a year ago the creator of Facebook, Marck Zukerberg, announced that the famous application was changing its name to "Meta", in reference to the metaverse, that...
E-commerce
Artificial Intelligence
Risks
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Jan 24 2023
Time for AI: Marketing and Consumer Trends in 2023
What are the marketing and consumer trends that will shape 2023? This paper examines two different perspectives: The exogenous perspective that focuses on the changes in consumer habits, whi...
Artificial Intelligence
Consumer
E-commerce
Economy
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Oct 6 2022
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, an...
Latin America
Consumer
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Jun 21 2022
The Metaverse Promise
Since Mark Zuckerberg's announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) metaverse has continued to break. However, the...
E-commerce
Creative
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Social Media
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May 23 2022
UNO 38: TRANSFORMATION THROUGH RECOVERY
Post-pandemic recovery is an enormous challenge facing most of the world's economies. The end of the most acute phase of COVID-19 has also coincided with Russia's invasion of Ukraine. This...
Consumer
Economy
E-commerce
Artificial Intelligence
Financials / Investors
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