We were present as Gold sponsors at the Tech Show in Madrid, the event that is consolidating its position as ‘the benchmark event for executives and professionals in the...

Netflix, the world's leading streaming platform, reached over 277 million subscribers globally by the second quarter of 2024. This growth has positioned it as a prime space for brands...

This paper examines a transformation that has become crucially important in the digital marketing landscape: the transition to a cookieless environment. Find out which emerging solutions can help advertisers...

We participated as Gold sponsors in the main eCommerce, Digital Marketing, Big Data and Artificial Intelligence event in Spain, which brought together more than 8,000 attendees in Barcelona. In...

This paper addresses a trend that has become crucial in the digital marketing world: the Customer Data Platform (CDP). Find out how a CDP can empower CMOs to deliver...

When consumers buy a product at a supermarket, a car at a dealer, a trip online, or an insurance policy through a broker, how do we know which marketing...

The ecommerceand retailindustry has transformed in response to changing consumer habits and socioeconomic trends. Technological, environmental, cultural and organizational factors have drive...

A little over a year ago the creator of Facebook, Marck Zukerberg, announced that the famous application was changing its name to "Meta", in reference to the metaverse, that...

What are the marketing and consumer trends that will shape 2023? This paper examines two different perspectives: The exogenous perspective that focuses on the changes in consumer habits, whi...

In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, an...

Since Mark Zuckerberg's announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) metaverse has continued to break. However, the...

Post-pandemic recovery is an enormous challenge facing most of the world's economies. The end of the most acute phase of COVID-19 has also coincided with Russia's invasion of Ukraine. This...