Attribution Isn’t About Tracking More—It’s About Making Smarter Decisions In today’s marketing landscape, attribution is no longer just about dividing credit between channels—especially in the digital space. It’s about precisely...

Salvador López, LATAM Growth & Transformation & Paid Media Senior Director, has been included in the list of Digital Marketing Leaders 2025 by Merca2.0 magazine, one of the most...

In the fast-paced world of digital marketing, privacy has become a top priority. Ads must continue to work, but users demand (and regulations support) greater control over their data. For...

The digital silence that enveloped Spain and Portugal yesterday not only generated uncertainty about its origin and scope, but also revealed the fragility and strengths of a society in...

The digital ecosystem is constantly evolving and brands are looking for more precise advertising strategies, based on data and artificial intelligence. At LLYC, we continue to be committed to...

The best is yet to come! We have some great news: Mercado Libre has chosen us as its new PR agency in Mexico for its e-commerce platform. We are proud to...

We were present as Gold sponsors at the Tech Show in Madrid, the event that is consolidating its position as ‘the benchmark event for executives and professionals in the...

Netflix, the world's leading streaming platform, reached over 277 million subscribers globally by the second quarter of 2024. This growth has positioned it as a prime space for brands...

This paper examines a transformation that has become crucially important in the digital marketing landscape: the transition to a cookieless environment. Find out which emerging solutions can help advertisers...

We participated as Gold sponsors in the main eCommerce, Digital Marketing, Big Data and Artificial Intelligence event in Spain, which brought together more than 8,000 attendees in Barcelona. In...

This paper addresses a trend that has become crucial in the digital marketing world: the Customer Data Platform (CDP). Find out how a CDP can empower CMOs to deliver...

When consumers buy a product at a supermarket, a car at a dealer, a trip online, or an insurance policy through a broker, how do we know whi...