AI - Dual Marketing and Communication

The click-driven internet is running out of steam.

Brands are no longer just competing for traffic or trying to capture their customers’ attention. They are competing for algorithmic visibility and trust.

If your brand isn’t optimized for large language models (LLMs), you become invisible. Take back end-to-end control of your visibility.

Discover your challenges

To win today, you need a strategy that flows frictionlessly between the emotional and the synthetic. We don’t pick sides—we master both fronts simultaneously.

Our answer:

Dual Marketing and Communication

FOR PEOPLE

High-impact creativity and influence to reach the heart and build real loyalty.

FOR MACHINES

Cutting-edge Machine Marketing to conquer algorithmic logic and make sure AI puts you first.

If you don’t convince the machine, people will never see you. If you don’t move people, your brand will never be chosen.

Fragmented Digital Footprint

AI collects scattered pieces of your brand all across the internet. If your information is unstructured, algorithms will project an incomplete and biased image of who you are.

Biased Identity

Algorithms lack human context. If they can’t read your current value proposition accurately, they may resurrect a past crisis or misrepresent your leaders’ profiles.

Invisible Catalog

Your customers don’t search anymore, they consult. If language models can’t understand your current offer, your brand simply won’t exist in their transactional responses.

Loss of authority

If you are not the clearest and most optimized source of truth about your own narrative for AI, algorithms will prioritize and recommend your competitors.

AI is your new stakeholder (And It's judging you without filters)

The New Funnel

5 Challenges to Master Dual Marketing and Communication

Language models consume everything about you on the web without filters, creating a “source of truth” that may be fragmented, biased, or outdated.

How can we help you master your narrative for algorithms?

We act as the guardians of your brand before the algorithms. We audit what generative AI engines understand, select and recommend about you in their answers, and curate your indexed data to improve your positioning, correct misinformation, and mitigate risks before they scale. We influence how AI absorbs and prioritizes information to ensure your brand is always the recommended option.

Your brand, interpreted exactly as you want.

Language models are disrupting your CTR, branded search, and ROI. In this new sales funnel, launching campaigns blindly is a risk.

How can we help boost your sales?

We audit and optimize your visibility in answer engines to make sure AI prioritizes and recommends you in every transactional query. We leave nothing to chance: before investing a single dollar in media, we validate your strategy with synthetic audiences and AI focus groups that simulate your real customers’ behavior in real time. This is how we turn “dark traffic” and the fall of clicks into a predictable sales engine, letting you understand the “why” of your audience without bias or waiting, and ensuring your brand is chosen at the precise moment the purchase decision is made.

Appear where purchase decisions are made today.

Decipher the real source of your conversions to stop investing blindly and understand which language models are driving your business.

How can we help you decode the true impact of AI in your business?

We bring to light the AI-driven traffic hidden within your metrics. We analyze navigation patterns and technical signals to identify visits coming from generative engines, separating them from statistical noise.

We turn “Dark Traffic” into actionable data for your brand.

Your brand’s leaders risk losing influence over their own narrative if LLMs project a biased, outdated, or disconnected image from the company’s real values. The challenge is to govern the perception of your executives in the digital ecosystem so that AI recognizes them as the authorities they truly are.

How can we help safeguard your leaders’ digital authority?

We measure the algorithmic perception of your executives across five critical dimensions. We analyze what AI “understands” about them at every touchpoint, identifying reputation gaps before they become an immutable truth for the algorithm.

Transform your leaders’ profiles into strategic growth assets.

Industrialize your creativity and knowledge so that every interaction is an exact reflection of your corporate DNA.

How can we help you scale your communication without losing your essence?

We validate every message with synthetic audience models that think and decide like your real customers. We deploy a content generation hub and smart agents with their own personalities who act as brand ambassadors at every touchpoint. All of this operates under an antifragile governance framework that protects your reputation and ensures that, despite any disruptions, your narrative remains strong, secure, and true to your values.

We make sure your brand is everywhere, always speaking with one single voice.

Solution 01

AI Brand Visibility

Acts as a “guardian” against algorithms, auditing what generative engines recommend and curating data to improve positioning and mitigate risks.
Solution 02

Answer Engine Optimization (AEO)

Continuous positioning of your brand in answer engines so that AI recognizes your official information as the valid answer, removing bias and outdated data so the algorithm always defends your actual narrative.
Solution 03

AI Website Visibility

Creation of the web ecosystem aimed at understanding AI engines. We maximize web visibility in the face of AI.
Solution 04

AI Leadership Visibility

Measures the relevance of leaders in AI conversations to prevent algorithmic biases from affecting corporate reputation.
Solution 05

AI Media Impact

Identification of “Dark Traffic” originating from generative engines, allowing for the detection of audiences with high purchase intent already “pre-educated” by AI.
Solution 06

AI Synthetic Audiences & Focus Groups

Replaces traditional focus group methods with ‘synthetic audience’ models that allow for testing strategies and messages in real time and at scale.
Solution 07

AI Maturity Impact

Functions as an “operational GPS” to map the level of AI adoption in the company and identify critical gaps.
Solution 08

AI Content Craft

A content creation hub designed and trained with generative AI to make content production more efficient, ensuring organization, accuracy, quality, and consistency with your brand’s narrative and identity.
Solution 09

AIgent

Digital ambassadors with their own personality and deep knowledge of your company. Integrated into your website, social media, messaging apps, and communities, using formats and languages tailored to each touchpoint.
Solution 10

AI Antifragile Framework

Builds a narrative framework and action protocols so that the brand becomes stronger through AI technological disruption.
Solution 11

MagIA/Content Creation

Creative methodology based on a human-AI co-creation system, operating through a model designed to maximize effectiveness from ideation to amplification and deliver more efficient content creation.
Solution 12

Trend Spotting

Utilizes Big Data and AI to detect emerging conversation territories and ensure that brand narratives have impact and legitimacy.
Solution 13

Stakeholders Mapping

An AI “copilot” that identifies and classifies up to 60 key actors according to criteria of power, legitimacy, and urgency.
Solution 14

Unlocking Brand Risk

Evaluates reputational risk in polarized environments by analyzing the brand’s ideological trajectory.
Solution 15

AI People Insights

A solution capable of analyzing thousands of comments and reviews on employment platforms to understand the sentiment you evoke as an employer brand, offering a dual perspective: the perception of human talent and AI.

Machine Marketing: Ensure that AI sees you, understands you, and recommends you.

Our clients

15 Years of Scientific Leadership Communication and Investment in Business Applied AI

2011

LiMoSINe Project: The Origins of NLP

We participated in a European innovation consortium with elite universities and Yahoo! Research.

We developed pioneering semantic aggregation techniques to understand the meaning of language, laying the foundation for our Natural Language Processing (NLP) solutions.

2014

Cutting-Edge Reputational Metrics

We launched MRO (to measure online reputation) and VEO (algorithmic cataloging through supervised learning), internationally awarded tools that transform intangible management into tangible data. We began to apply supervised learning to evolve from prevention to prediction models in our clients’ strategies.

2019

Creation of the Technology Unit

We established our dedicated technology area, with the objective of eliminating intuition from the strategic process and making data the main validator of every business decision.

2020

Global Expansion of the Technology Hub

We scaled our data intelligence model through the creation of a technology hub in Mexico. This move allowed us to replicate the European innovation approach in the American market, ensuring global and scalable coverage.

2021

Consolidation, Outreach, and Investment

We began to drive and finance the innovation ecosystem by investing in AI and exponential technology startups. We integrated a data-predictive creative agency and became the first consultancy in the sector to generate critical thinking around AI ahead of the generative boom, with our podcast “This Is What AI Is.”

2022

Leap into Generative AI

We implemented Generative AI to transform large-scale qualitative analysis. This technology enables us to automate complex data comprehension processes that previously required intensive human intervention, optimizing our real-time intelligence solutions.

2023

New Innovation Area and Long-Term Vision

We created a team dedicated exclusively to designing the solutions of the future. This unit operates outside daily routines to develop disruptive business methodologies that transcend current technology.

2024

GEA Algorithm and Scientific Excellence

We developed GEA, a polarity model capable of detecting human sarcasm. The Complutense University of Madrid (UCM) certified that our technology outperforms Google, Amazon, and IBM solutions by up to 20 points in accuracy.

2025

Current Moment: The AI Suite

Today our department boasts over 100 experts operating under a Dual Communication and Marketing approach—strategies designed to influence both humans and algorithms. Our current suite of solutions ensures end-to-end control of a brand’s visibility and reputation in the agentic era.