Luis Martin

Specializing in the convergence of technology and corporate strategy, Luis leads Artificial Intelligence solutions for communication and marketing in Europe. In this role, he drives the design, strategy, and execution of advanced projects that integrate generative AI into the reputation management and marketing functions of major organizations, with a priority focus on brand, product, and service positioning within Large Language Models (LLMs).

Experience.

He joined the company in 2016 as a Digital Communication Manager and later served as Director of Influence and Digital Communication. Over his 25-year professional career, he spent 16 years at Grupo COPE, where he was Deputy Director of News and Head of the Digital area. Recognized as a LinkedIn Top Voice, he holds a dual Bachelor’s degree in Journalism and Audiovisual Communication, an MBA from IESE, and a Master’s degree in Data Science and Digital Transformation from CUNEF. Additionally, he combines his executive work with teaching at institutions such as IE Business School and Universidad Carlos III, and is the creator of the tech outreach podcast “Esto es lo que AI”.

Interests.

On a personal level, Luis is the father of a large family and is highly passionate about literature, motorcycles, and classic cars. Sports play a fundamental role in his daily routine; while he enjoys all kinds of athletic activities, he currently dedicates most of his free time to actively playing golf and padel.