In the face of an uncertain future, conversation

One word dominates almost every aspect of current events: uncertainty.

Tiago Vidal

The political systems of Western countries, and global geopolitics, are in a moment of profound changes whose impact we are only beginning to notice. Artificial Intelligence is transforming access to knowledge and work routines.

27,500
analyzed predictions

"The future, indeed, is a conversation."
The rise of foresight
Philip Tetlock is a Canadian psychologist who, in 1987, asked himself a question that we all frequently ask ourselves: to what extent are the predictions made by experts reliable? To try to answer it, he began a fascinating scientific experiment.
6 min
Ramón González Férriz
Ramón González Férriz
The reinvention of a classic
Interview with Rosa Tous, Corporate Vice President
The reinvention of a classic
How do you manage to maintain, for so long, that openness to change without losing the brand's family essence?

The key has been understanding that tradition and evolution are not opposites, but two forces that coexist. We are a family business with more than a hundred years of history.

5 min
The Geopolitical Perspective
GEOPOLITICS
The Geopolitical Perspective
José María de Areilza
8 min