Trends

Artificial intelligence is no longer simply a tool used by communications teams. It is also becoming a new voice, one capable of interpreting brands, retrieving information and influencing how...

The digital model based on immediate virality has been exhausted under the pressure of an internet saturated with content generated by creators, brands, and now also AI. Given this 'fatigue...

Federico Isuani, Partner and AI Strategy General Director Americas at LLYC, has been recognized by Merca2.0 as one of the 50 Marketing Leaders in Mexico, a selection that brings...

The role of the chief executive has ceased to be exclusively a management space to become a continuous exercise of judgment, resilience, and proactivity. In an environment conditioned by...

Actualidad Económica, the economic supplement of El Mundo, has included three projects linked to our clients among the 100 Best Ideas of the Year. This milestone highlights initiatives capable...

After years of chasing volume, the digital landscape has changed the rules of the game. Visibility has given way to credibility. The current ecosystem has become dual and complex,...

The management of tourist destinations in today's environment requires a vision that transcends conventional promotion. In a scenario where algorithms condition visibility as much as human desire, the challenge...

Our report “The Illusion of IA, an unconfortable reflection with a significant impact on young people” places us once again at the center of the conversation about diversity, equity,...

We present a new predictive model that redefines how brands can anticipate and manage the ideological impact of their strategies in an increasingly polarized world. The model, which integrates Artificial...

Strengthening leadership in artificial intelligence is now more than ever a strategic decision that defines our future and that of our clients. We have taken a decisive step with...

The digital ecosystem is undergoing a new transformation accompanied by an identity crisis. While traditional platforms are becoming cluttered with synthetic noise and brands scramble for new strategies to...

The year 2025 has consolidated AI as a technological tool and has also managed to embed itself in cultural conversation and brand strategy. Brands have moved from experimentation to...