Trends

The digital model based on immediate virality has been exhausted under the pressure of an internet saturated with content generated by creators, brands, and now also AI. Given this 'fatigue...

We premiere "El Viaje" (The Journey), the new campaign for Bankinter Corporate Banking, our first collaboration as a creative and strategic partner. Under the concept "If we are a bank...

The Fantastic Pavilion of the Marché du Film at the Cannes Film Festival has been the setting for a very special moment for us: the official presentation of the...

After years of chasing volume, the digital landscape has changed the rules of the game. Visibility has given way to credibility. The current ecosystem has become dual and complex,...

In this April report, we observe a consolidation of what we have been analyzing in previous reports: the shift of trust capital from logos toward people. It is no...

The corporate monologue is dead. For decades, brands built their reputation from the comfort of a one-way sender: they broadcast a message, controlled the channel, and measured the impact....

The digital ecosystem is undergoing a new transformation accompanied by an identity crisis. While traditional platforms are becoming cluttered with synthetic noise and brands scramble for new strategies to...

For generations, public schools didn’t have to think like brands. They were community anchors, defined by geography and tradition, not by marketing strategy. Families enrolled their children in the...

Three strategic keys for brands to transcend the algorithm and build real connections with their communities.   01. CULTURAL CAPITAL AS A REFUGE FROM ATTENTION INFLATION Credibility is the new intangible asset...

In Mexico, life is not just about doing. It is about sustaining. Work, home, family, budget, time… and, among all that, a task that once seemed simple has become...

We reach the end of 2025 with a clear conviction: what truly gives meaning to our work is the trust of those who choose us to accompany them in...

The year 2025 has consolidated AI as a technological tool and has also managed to embed itself in cultural conversation and brand strategy. Brands have moved from experimentation to...