Trends

We were recognized once again by Leaders League among the leading firms in Risk Management and Crisis Management in Peru. The ranking, prepared by the international firm Leaders League,...

The renewed debate over quarterly reporting has reached a familiar fault line in capital markets: how to balance the demands of the present with the discipline of long-term value...

We present a new predictive model that redefines how brands can anticipate and manage the ideological impact of their strategies in an increasingly polarized world. The model, which integrates Artificial...

Our Brazil office has been recognized by Leaders League, one of the most important international rankings in specialized services, for its work in corporate communications and crisis management. This recognition...

The global transformation we are experiencing is undoubtedly accelerating the evolution of the communications and agency sector, traditionally the driving force behind ideas and narratives. Agencies now find themselves...

In the age of fast information and mass consumption of online content, misleading headlines have become a plague thatthreatens the integrity of the information contributed by organizations. ...

When the crisis breaks out there are nerves, it's hard to think clearly, pressure, tension, blocking... In communication there are few things more profitable than your organization being pre...

A recent study by Willis Towers Watson (WTW) revealed that 89% of executives surveyed consider their organization's resilience to "reputational issues" to be good or very good....

Trying to identify specific messages among all the tangle of noise we find today in the media and on social networks is the perfect definition of looking for a...

Jorge Lorenzo and Sito Pons have more in common than their passion for motorcycles: a victory against the tax authorities marred by unquestionable reputational damage, the prod...

A little over a year ago the creator of Facebook, Marck Zukerberg, announced that the famous application was changing its name to "Meta", in reference to the metaverse, that...

Besides being one of his best-remembered gags, Tip y Coll's "baja la Bolsa, sube el pescado" has become a kind of inexorable curse. It comes to say that when...