Ibo Sanz

As Global COO of Marketing Solutions since January 2026, Ibo is responsible for ensuring the scalability of the offering and operational reliability worldwide. His primary mission is to align the production model with the business strategy across Europe, the United States, and Latin America, ensuring that the company’s value proposition is delivered with maximum commercial agility and management efficiency.
 
Ibo orchestrates the integration of multidisciplinary capabilities so that clients receive innovative, high-impact solutions backed by solid and scalable processes. After leading the design and rollout of the company’s Artificial Intelligence strategy, he is now integrating those capabilities into a hybrid operating model where technology enhances human talent. His management transforms operations into a fluid, connected system, optimizing the value chain to position LLYC as a key partner in the era of Dual Marketing and Communications, effectively influencing both human and algorithmic decision-making centers.

Experience.

Ibo joined the company in 2021 with a clear commitment to transforming its solutions and ensuring future competitiveness, successfully positioning the organization as an industry benchmark through the creation of the Artificial Intelligence unit. His professional career is defined by his ability to anticipate and manage major technological disruptions over the past decades.
 
Prior to joining LLYC, he held strategic roles at leading telecommunications companies, contributing to the transformation from voice to data models at Telefónica and leading the evolution toward service convergence and eCommerce at Vodafone. Additionally, he consolidated his strategic expertise as a Senior Director Analyst at Gartner, where he advised global leaders across various sectors. This extensive background provides him with a unique standing to systematically turn technological change into business growth for clients.

Interests.

On a personal level, he maintains an analytical and reflective profile. He finds chess and golf to be the perfect mental counterpoints to his professional activity, as both disciplines demand strategy, patience, and precision. He is also passionate about outdoor sports, with skiing and cultural travel being his preferred ways to disconnect.
 
Ibo finds his life balance in his family. He is married and the father of two daughters, prioritizing quality time with his inner circle and valuing privacy over large social events.