Blanca Juana Gómez Morera, new Managing Director of LLYC in Mexico

LLYC, the global marketing and corporate affairs firm, announces the appointment of Blanca Juana Gómez Morera as its new Managing Director in Mexico. Her incorporation reinforces the firm’s commitment to creativity, influence and innovation as cross-cutting axes to boost the growth of its clients’ businesses in a highly competitive environment.

Blanca Juana is a communications specialist and journalist, graduated from the Ibero-American University. She has a career spanning almost 30 years in the media. Until July 2023, she served as CEO of Grupo Expansión, leading the group’s flagship brands, such as: Expansión Política, Expansión Mujeres, Quién, Life&Style and Elle, as well as Expansión Studios and Expansión Films, the company’s audiovisual projects division. Previously, she headed Media Marketing Knowledge Group, Martha Debayle’s media and branding company.

Her experience in brand building, multiplatform content and strategic consulting has made Blanca Juana one of the most recognized voices in Mexico on issues of business, leadership and gender equality.

Blanca Juana Gómez Morera says: “I am very excited to take on this challenge, with the conviction that innovation and strategic communication are key to the growth of any company. My priority will be to enhance LLYC’s vision, integrating innovative and impactful solutions that truly help our clients thrive in an increasingly challenging environment.”

Blanca Juana is currently the host of Buena Banda, the podcast that amplifies the voices of women business leaders in Mexico. She also specializes in strategic advice on networking and communication platforms for corporations and senior executives. In addition, she is a member of the International Women’s Forum (IWF).

“The arrival of Blanca Juana reinforces our commitment to leadership that combines creativity, technology and business vision. Her experience in media, her strategic capacity and her energy will be a great boost for the operation in Mexico, which has grown remarkably in recent years. I am sure that her leadership will continue to increase LLYC’s impact in the market,” added David González Natal, Partner and Managing Director of LLYC for the Northern Region of Latin America.