MATT JACKSON

Matt is responsible for the strategic design and implementation of integrated public relations and marketing strategies on behalf of B2C and B2B clients across the U.S. He has a deep understanding of the CPG sector specifically, having worked for some of North America’s largest food and beverage brands, and he is a hands-on partner vested in ensuring the kind of client success that directly impacts the bottom line.

EXPERIENCE.

At Lambert by LLYC, Matt has been in a variety of executive roles including chief brand officer, managing partner of B2C, managing director of the internal creative and digital teams, and director of consumer public relations. He has more than 25 years of experience spanning brand strategy, crisis and issues management, paid digital media, public affairs, media relations and social media content strategy. His work has primarily been in service of consumer brands in the U.S. market.

INTERESTS.

Matt’s first career was as a touring bass player (he’s old enough to have had a video on MTV) and he remains actively involved in the arts, including serving the Board of a regional theatre and arts center in West Michigan. Outside of office hours Matt and his wife (and dogs) are often found boating across the deep blue waters of Lake Michigan.