Data utilization paradigm shift and sustained growth within the organization

Havaianas faced a significant challenge to boost its ecommerce sales in the six European markets where it operates within five years. To achieve this, it needed to develop a digital strategy that could cater to the entire customer lifecycle, focusing on implementing the GMP advertising stack. This implementation would help the company improve its customer acquisition capabilities, attribution, and understanding.

We accomplished our objective by combining management with enhanced advertising efficiency, transforming the brand’s data-driven model to boost sales, and applying attribution models to customer journeys. Additionally, we suggested tactics to increase organic traffic.