EMOTIONAL DRIVING. GAMIFICATION AND TRANSMEDIA STORYTELLING THAT GENERATES ENGAGEMENT

A road safety awareness campaign was launched with the goal of minimizing road accidents. The campaign had a differential approach and used innovative techniques that focused on the positive, emotional and experiential aspects, developing a 360° strategy for the creation of content, AV production and gamification.

Over 70% of the employees shared the audiovisual story, which had more than 84,000 views on Facebook. The material also earned 15,675 LinkedIn impressions and 89,885 Twitter impressions.