Adventure in Dubai

To show that, far more than just a luxury destination, Dubai can also be an incredible place to enjoy adventure tourism. To demonstrate that Dubai is far more than a luxury destination of spectacular buildings and shops, LLYC Brazil invited some well-known runner influencers to show that sport and tourism can be combined in the city that is home to the Emirates airline. The influencers were given a chance to practice water sports, run the city’s marathon and enjoy a safari in the desert. An LLYC executive accompanied them at all times to guarantee good relations with the team and a long-term return on investment for the firm. All the experiences were shared on the influencers’ social media, YouTube and Instagram profiles. This generated significant repercussions and involvement from followers.

YouTube: 6 videos published, more than 20,000 views. Instagram: 207 stories, more than 111,000 “likes” for publications on this social media channel, reach more than 800,000 people.

For this challenge, the Consumer Engagement team organized a courtesy trip with runner influencers to show a different side of Dubai. Besides the marathon, participants were given an opportunity to discover a city that can also be an excellent option for practicing water sports and adventure tourism.