At LLORENTE & CUENCA we understand reputation as a journey. The Analysis of Online Comments (BEO ®) is an answer to the question “Can we actually measure the impact of online comments on corporate reputation?”. It can help Chief Reputation Officers and Chief Communication Officers get the insights they need in order to figure out which journey their companies are on. BEO ® was nominated to the Digital Communication Awards 2013. BEO is known as “Balance de Expresiones Online” in Spanish-speaking markets.
