Luís Rocha appointed as new Senior Advisor Healthcare at LLYC

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LLYC, the global consultancy company for communication and public affairs, announces that Luís Rocha has joined its Network of Advisors as Senior Advisor Healthcare. His unique skills and experience in a range of areas will add value to the business of the Company and its clients.

Luís Rocha is an executive with deep experience in leading multinational companies in the healthcare sector, he has worked at MSD (1988-2002), Pfizer (2003-2006), and Novartis (2006-2021) on topics related to economics, health policies and practices, and access to medicines and health technologies. As a member of the Executive Board of the Portuguese subsidiary of the Novartis group and its European Public Affairs Network, he was responsible for risk management and defining the culture and governance for its business practices, and leading the public affairs and market access teams, ensuring sustainable financing and access to its medicines and health technologies.  

 Marlene Gaspar, Director General of LLYC, said, “The arrival of Luís demonstrates our commitment to adding value for our clients in different areas, in this case the Healthcare area, which is undergoing digital transformation on a huge scale. I am delighted that Luís is joining our team as his vast experience and know-how will add great value to the growth of this business area and enable us to provide our clients with the best solutions for meeting the challenges they face.” 

Luís Rocha said, “Healthcare is ready for an intense process of technological, organizational and cultural transformation. There are multiple challenges, but also opportunities for those who know how to be agile, demanding and the architects of this future. I am very pleased to be bringing my experience to the global network of LLYC advisors and being able to contribute to the business development of its clients. Disruption is transformation; it is opportunity.

Luís Rocha will strengthen the LLYC Network of Advisors, which is present in Portugal, Spain, the United States and Latin America, and has over 80 members, including the Portuguese Conceição Zagalo, Fernando Neves de Almeida, Paulo Portas, Ricardo Monteiro and Helena Forjaz.