“The consumer is more demanding and more educated and will immediately see if a brand only talks about sustainability in their campaigns and does not have it present in any other aspect. There are no 100% sustainable businesses but it is usually integrated as part of a process, and in this approach, a good practice to communicate in a more authentic way” – Cristina Gómez Molina (Wallapop)
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We start a new episode of Nxt in MKT, in this installment we want to talk about “Recycling” what started as a trend, came to stay as a lifestyle. For this podcast we have invited Carolina Alvarez and Cristina Gomez Molina, don’t miss it! Host: David González Natal- Moderator Patricia Cavada
Carolina Alvárez CMO Ecoalf Cristina Goméz Molina Head of External Communications WallapopDavid González Natal PresentadorPatricia Cavada Moderador
