Mauricio Guerrero, LLYC’s new Americas Chief Creative Officer

LLYC, the global Marketing and Corporate Affairs firm, announces the appointment of Mauricio Guerrero as its new Americas Chief Creative Officer. With a career spanning almost two decades in the advertising industry, Mauricio has worked on the transformation of agencies in Mexico, Colombia and Peru, raising them to levels of international recognition and consolidating them as creative benchmarks.

His work has won awards at the industry’s most prominent festivals, including Cannes Lions, D&AD, One Show, Clio Awards, LIA and Effie Awards, as well as being featured in publications such as Time Magazine, Mashable, Forbes Colombia, Contagious and AdWeek.

He will be based in Mexico, where he will lead the evolution of LLYC’s creative standard in the Americas and consolidate the creative team, with the aim of strengthening the company’s position in the region.

He will report directly to Rafa Antón, Global Chief Creative Officer and Founding Partner of CHINA parte de LLYC, who says: “We aspire to make LLYC one of the important players in creativity in the region. With humility but also with ambition. So we are delighted to welcome Mauricio to the project. He has proven capable of transforming every agency he has worked with and taking them to their highest competitive level. Now it is our turn to be infected by his passion and talent. We can’t wait to start working together.

Mauricio’s appointment is in line with LLYC’s strategy of strengthening its creative offering and continuing to expand its presence in the field of Marketing and Corporate Affairs. His innovative approach, his ability to build high-performance teams and his strategic vision make him a key player in the firm’s evolution in the Americas.

“This challenge comes at an ideal time for me, both personally and professionally. I am excited by LLYC’s ambition to do great things. I come with the same mindset as always: to learn, to challenge myself and, above all, to let the work speak for itself,” says Mauricio Guerrero.

With this addition, LLYC reaffirms its commitment to creativity as a driver of growth and differentiation in a constantly evolving market.

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