The Long View
Office
United States
Services
Corporate Reputation & Media Relations
Executive Positioning
Crisis & Issues Management
Creative Video Production
Strategic Counsel & Stakeholder Engagement
Date
Ongoing client since 2010
When Clearlake Capital began working with us in 2010, it was an ambitious, fast-growing firm seeking to raise awareness, attract investors, and build credibility within an increasingly crowded private equity landscape.Over more than a decade, we have grown together, evolving from basic deal and fundraising support into a strategic communications partnership that now helps shape the public profile of one of the world’s top 15 PE firms, managing more than $90 billion in assets.
How do you sustain a client’s reputation and relevance as it scales from challenger to global leader?
Solution
With no in-house communications team for much of its history, Clearlake relied on us as an external communications arm, ensuring consistent visibility while protecting the firm’s discretion and credibility.
We built and maintained Clearlake’s presence across top-tier financial media, from Bloomberg and The Wall Street Journal to the Financial Times, crafting messages that highlighted performance, purpose, and leadership.
Our senior advisors provided round-the-clock counsel to manage sensitive news cycles, coordinate with portfolio companies, and support founders’ public engagements. In parallel, our creative team produced Clearlake’s annual year-end video, a storytelling piece that showcased the firm’s achievements and culture in a modern, polished way.
Over time, this approach not only elevated Clearlake’s visibility but positioned it as one of the most recognized names in private equity media coverage. The firm’s sustained presence in global outlets, the expansion of its communications scope, and the continued trust built over 13 years reflect a reputation strategy that has grown in step with its business success.
Clearlake has built a distinctive and respected voice in the global private equity market, achieving ongoing visibility in elite media and industry platforms.
Hands-on senior counsel ensured trusted, agile support across every phase of growth, reinforcing leadership credibility through consistent, expert communication.
The firm’s narrative now reflects both performance and purpose, strengthening its ties with investors, portfolio companies, and the broader financial community
RESULTS
