Engineering Cohesion
Office
United States
Services
Strategic Planning
Global Campaign Development
Brand Development & Voice
Website Strategy & Development
Public & Media Relations
Date
2022–2023
For more than a century, Armstrong International has powered the world’s industries through thermal utility innovation, from refineries and food plants to universities and hospitals. But in a world now driven by sustainability, data, and global connection, even a company built on precision needed to rethink how it communicates.
How do you transform a century of engineering credibility into a brand story that inspires trust, relevance, and action, everywhere at once?
Solution
The transformation began with a simple idea: that Armstrong’s expertise in managing energy is, at its heart, expertise in managing change.
From that insight, we built an integrated strategy that redefined how the company connects with the world, combining the rigor of engineering with the clarity of storytelling.
At its center, a new digital ecosystem: one global hub supported by six regional sites in nine languages, structured for both precision and flexibility. Every page, every product story, and every image was designed to carry one consistent message. That efficiency, sustainability, and innovation are not separate goals but part of the same system.
Around this core, we activated a global communications plan that positioned Armstrong as a thought leader in decarbonization and smart manufacturing. Through earned media and thought leadership in publications like Food Engineering and Energy Tech, the company’s experts became the voice of practical sustainability, translating complex technology into actionable strategies.
Internal storytelling, media training, and trade-show integration ensured that the message didn’t just reach the world, it started from within. Today, every Armstrong team speaks the same language: one of precision, purpose, and progress.
Record growth year, +4 % in North America, +18 % in Asia, and +20 % in EMEA, fueling new investments in facilities, product development, and M&A.
A unified market presence supported the deployment of heat-pump demonstration units across three global regions.
Stronger internal cohesion and communication created alignment across teams worldwide.
Armstrong’s customers now see a single, integrated brand, one capable of leading them through their sustainability transitions.
RESULTS
