Beatriz Urdaneta, new Marketing Solutions Senior Client Director at LLYC Mexico

LLYC announces the addition of Beatriz Urdaneta as Marketing Solutions Sr. Client Director for Mexico.

With more than 20 years of experience in communications, Beatriz has led comprehensive positioning, reputation and marketing projects for global companies. Throughout her career, she has supported brands across Latin America and Europe such as Abbott, Banorte, Samsung Ads, Stellantis, Telefónica, Bacardí and adidas, among others.

Recognized for her ability to connect strategic vision, creativity and business focus, Beatriz has specialized in building narratives that strengthen trust in brands and generate meaningful connections with audiences. Her conviction: genuine relationships with clients are the foundation for achieving high-value results.

In her new role, she will lead the strategic growth of the marketing offering in Mexico, driving solutions where creativity, influence and innovation converge. She will also strengthen client relationships, lead multidisciplinary teams, and promote the use of data and artificial intelligence to elevate campaign performance and business impact.

On this new chapter, Beatriz Urdaneta states: “Being part of LLYC means joining a group of people who share the passion for communicating with purpose, driving ideas that transform, and creating marketing solutions with impact. It is an opportunity to keep growing, innovating and collaborating with a talented and diverse team that challenges limits to build more authentic brands.”

For her part, Anne Davie, North Latam Marketing Solutions General Director, highlights: “Beatriz’s addition reinforces our commitment to continue integrating talent that combines strategic vision, creativity and results-driven execution. Her leadership will be key to consolidating Mexico as the epicenter of LLYC’s innovation and growth in the region.”

This appointment is part of LLYC’s strategy to strengthen its comprehensive marketing and creativity offering, connecting clients’ business goals with the impact of their brands and reaffirming its purpose of being Partners for What’s Next.