THE TRANSFORMATION OF A TOURIST DESTINATION

Los Cabos is a destination offering an extensive range of tourism activities. However, it tends to be associated with luxury, sun and sand. The goal was to attract more Mexican visitors by highlighting activities related to adventure, art, local life and gastronomy.

The content was shared via Instagram Stories, reaching a total audience of 151,672 people and generating 1,201 clicks on the links to Alan’s website where he shared content about the destination. The two articles published on the ‘Alan por el Mundo’ website [Alan around the World] generated at least 9,987 unique visitors. The content that was created for this campaign will remain indefinitely on social media and the ‘Alan por el Mundo’ blog.

The Los Cabos Tourism Trust (FITURCA) undertook a new campaign featuring the actor and YouTuber, Alan Estrada, to boost tourism promotion for the destination. It consisted of six episodes to highlight the art, gastronomy, eco-tourism and luxury that can be enjoyed in Los Cabos.