Building the communication strategy of a leading company
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ClientMango
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SectorOthersMass Consumption and Distribution
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ClientMango
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SectorOthersMass Consumption and Distribution
Challenge.
Mango embarked on a new era of corporate communication, requiring a robust push to support its ambitious strategic plan. Communication was to be the cornerstone of the company’s growth, reflecting its values of innovation, creativity, transparency, efficiency, and international vision.
The main objective was to elevate Mango’s positioning both in communications and institutional realms, enhancing the company’s accessibility, designing memorable and effective campaigns, and boosting the profile of its executives.
Impact.
Mango has transformed its image and reputation by building strong, transparent relationships with leading national media. They held their first press conference at their headquarters and launched a corporate website, setting a new transparency standard. The brand’s strong, visible leadership has led to its highest historical position in reputation rankings.
“At Mango, we faced the challenge of elevating corporate communication to match our status as one of Europe’s leading fashion groups. With LLYC, we never doubted we were in the right hands. The LLYC team is part of Mango’s team; we feel their support every step of the way, and their strategic advice gives us great confidence.”
Solution.
We conceptualized, defined, and executed a communication roadmap aligning the company’s global fashion leadership with its corporate strategy. This strategy included building a network of key allies across critical regions and engaging with both media and institutions. We enhanced Mango’s image through high-quality content and iconic actions that garnered significant national and international media visibility.
Concurrently, we developed an executive communication training and coaching plan to boost the leadership profiles of Mango’s executives and worked on improving Mango’s positions in major reputation rankings
