Alberto González Fernández
Global Adtech & Analytics Director
Alberto leads LLYC’s global strategy for advertising technology (Adtech), specialized consulting, and data analytics, combining technological expertise with business insight to maximize campaign performance. As Global Adtech & Analytics Director, he drives clients’ digital transformation through advanced, data-driven solutions.
Experience.
With over 10 years of experience in digital marketing—primarily at Google reseller agencies—Alberto has developed deep expertise in the digital ecosystem, always focused on optimizing media investment and driving efficiency.
Interests.
A sports enthusiast in every sense, he’s particularly passionate about cycling, soccer, and motorsports. For Alberto, physical activity is a source of balance, energy, and disconnection from the everyday.