Arlene Elizabeth Puello Wolfschoon

Arlene drives brand growth across Central America by creating integrated strategies that combine marketing, creativity, and data to deliver tangible business impact. As Marketing Solutions Client Director, she leads multidisciplinary teams, strengthens strategic relationships, and transforms insights into results that go beyond metrics and help build lasting reputations.

Experience.

A strategic marketing professional with a strong background in branding, content, and partnerships, Arlene has led high-impact campaigns for companies like Uber, Mastercard, and PROMTUR Panamá—always with a focus on results and positioning. She has also served as a judge for the Effie Awards in Panama, reaffirming her commitment to innovation and excellence in the industry.

Interests.

Passionate about exploring new cultures, Arlene immerses herself in the food and wine of every destination she visits. She enjoys spending time with family and friends, and finds inspiration in every corner she explores—at home and abroad.