Aurora Catá Sala

Member of the European Advisory Board

Aurora has over 30 years of experience leading automotive, banking, media, technology, and strategic consulting companies. She has played a key role in shaping strategy, driving growth, and transforming businesses in highly competitive environments. Currently, she serves as an independent board member at Repsol and Banc Sabadell. She also chaired Barcelona Global, where she spearheaded initiatives to attract talent and investment to the city. Her leadership blends strategic vision with effective execution, delivering transformative results in business and institutional settings.