Bárbara Ruiz

Global Marketing Lead

At LLYC, she is responsible for the Branding practice area, connecting brands with business and communication. She leads brand repositioning projects, brand creation (corporate, commercial, and product), brand architectures, and portfolio management, along with her team.


For the past 13 years, she has worked in branding, marketing, and foreign trade. She has been a part of brand consultancies such as Interbrand and Branward.


When not working, Barbara can be found reading, practicing Bikram yoga, traveling with her husband and dog, or enjoying a glass of wine with good company.