Beatriz Urbaneta
Marketing Solutions Client Senior Director
Beatriz leads integrated communication and marketing strategies, coordinating multidisciplinary teams and managing key accounts to strengthen reputation, drive growth, and deliver business results. Her approach combines creativity, data, and storytelling to design solutions that connect with audiences and create impact.
Experience.
With more than 20 years of experience in communication and marketing, she has designed and led positioning, reputation, and brand-building projects for global companies such as Abbott, Banorte, Samsung Ads, Stellantis, Telefónica, Bacardí, and adidas. Throughout her career, she has worked with organizations across Latin America and Europe, blending strategic vision, creativity, and business insight. She firmly believes that genuine relationships are the foundation for building strong brands and achieving sustainable results.
Experience.
Beatriz finds joy in cooking, her favorite way to create, experiment, and share. She also loves DIY projects at home, transforming spaces with her own personal touch. Long walks, discovering new places, and finding quiet moments of reflection are her constant sources of inspiration and balance.
