César Hernández
Member of the European Advisory Board
With over 34 years of experience in multinational consumer goods and brand consulting, César has held key leadership roles, including CMO at Mahou San Miguel and General Marketing Director at Diageo Spain. He has worked with iconic brands such as Chivas Regal, Johnnie Walker, and Mahou, gaining national and international recognition. Currently, he advises top global brands, focusing on innovation and high-impact strategies. His approach combines common sense, accountability, and structured methodology, always striving to go one step further.