Jimena Villavicencio
DIRECTOR OF CONSUMER ENGAGEMENT PERU
Jimena develops communication strategies for clients in various industries like Airbnb, Alicorp, Backus, Hunt Oil, Ripley, and Unacem, aiming to earn attention among different audiences and generate effective results.
Experience.
Jimena is a seasoned professional with over 16 years of experience in communications, journalism, and content management. She has been recognized with international media and content awards for her outstanding work. Jimena was also the General Editor of ContentLab, which is the content laboratory of Grupo El Comercio.
Interests.
Jimena is a passionate and committed traveler. She pursued her hobby and specialized in travel journalism, eventually becoming the general editor of Peru’s most prominent travel media. Alongside her passion for travel, Jimena also strives to advocate for equity and diversity.