A TEAM THAT UNITES THE WORLD. QATAR AIRWAYS BECOMES OFFICIAL SPONSOR OF FC BARCELONA

The aim of Qatar Airways’ worldwide presentation of FC Barcelona’s sponsorship was, on one hand, to explain the agreement linking Qatar Airways to FC Barcelona’s first team in 2016 and, at the same time, show off a television spot that ended up having over 4 million downloads on YouTube.

The challenge was also to get people to talk about the values shared by both brands, such as excellence, passion, quality, effort, commitment, pride and culture.

Despite having a local and national scope, the presentation obtained global repercussion through social networks -given the impact of the spot- and the international media, with the collaboration of PR Newswire.