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COCA-COLA JOURNEY. THE DIGITAL TRANSFORMATION OF A GLOBAL BRAND FROM A LOCAL INITIATIVE

  • Client
    Coca-Cola
  • Sector
    Food and Beverage
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  • Client
    Coca-Cola
  • Sector
    Food and Beverage
COCA-COLA JOURNEY. THE DIGITAL TRANSFORMATION OF A GLOBAL BRAND FROM A LOCAL INITIATIVE

Challenge.

Coca-Cola Journey: The digital transformation of a global brand from a local initiative.

Impact.

After one year online, the results were: 1,733,841 visits 3,348,806 pageviews and a bounce rate of 69%. It is important to note that more than 60% of the traffic came from the articles, indicating the audience’s interest in our content.

+3.3K
pageviews
69%
bounce rate
+60%
traffic came from the articles
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