FORBES SPECIAL: CEO CHALLENGES IN 2019. COMMUNICATION AS THE KEY TO SUCCESS.
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ClientLLYC
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ClientLLYC
Challenge.
The goal was to position LLYC at the forefront of professional services in a complex world constantly in flux, with a focus on how our CEO can share our vision of communication as the key to success with the business and corporate sector.
Impact.
The goal was to position LLYC at the forefront of professional services in a complex world constantly in flux, with a focus on how our CEO can share our vision of communication as the key to success with the business and corporate sector.
The predominant content channel in yesterday’s world was the news, but today, it is stories, and the format must be transmedia. Changing our story seems as though it would be easier, but it’s now more difficult than ever. Creating content is easy, but making it successful—and successful in a saturated context—is very complicated.
Solution.
To achieve our objective, we followed a Branded Content strategy, making ourselves and our mission known so we could establish a trusting relationship with our client. For this initiative, we chose FORBES magazine, as it is considered a reference in the Spanish business sector. A special edition, titled “CEO Challenges in 2019. Communication as the key to success,” was developed within the framework of the June edition. The material included reports on each of the 5 keys at the center of our new value proposition—Storydoing, People, Technology & Transmedia, Liquidity and Ethics—as well as comments from our senior professionals.
