HOW TO STRENGTHEN A STRATEGIC NARRATIVE AND CLARIFY THE COMMERCIAL OFFER THROUGH DESIGN

The BBK Foundation needed to evolve its visual identity so that its brand could correctly convey its new strategy with which it sought to strengthen and enhance its social role. We had to harness the milestone of the launch of its strategic narrative “We make you count” to show a more modern design, capable of organizing its portfolio of programs and continue to enhance its ties with Biscay while incorporating new elements into its identity.

The re-styling of the brand has contributed to its new strategic narrative connecting with people, conveying this in a fashion with a greater impact and also communicating fundamental aspects of the foundation, such as its real contribution, collaboration, dynamism and creativity. This has also internally contributed to BBK undergoing this process of change with more excitement, allowing the foundation to grow in an orderly and consistent fashion, guaranteeing external recognition.

Through an analysis of its graphic codes and its brand architecture, we developed its logotype, developed a new graphic language and created architectural patterns and brand coexistence that support consistent growth.