Increasing customer visits at Cash Converters
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ClientCash Converters
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SectorInvesting and Financial Services
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ClientCash Converters
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SectorInvesting and Financial Services
Challenge.
Cash Converters, a global chain known for buying and selling second-hand goods, faced a challenge in some of its physical stores, which were not meeting sales targets. In response, we proposed a Paid Media strategy to boost local traffic flow to those stores.
Impact.
To promote the selected stores, we carried out a geolocation campaign using Google Ads Store Visits technology.
“Thanks to APACHE part of LLYC’s innovative approach and unwavering dedication, we not only regained customer flow but also surpassed our sales goals. Their expertise and commitment were vital in achieving these exceptional results.”
Solution.
Geolocation campaign for Cash Converters
We assessed each store’s closing rate and average order to determine their current performance. By analyzing the stores with higher growth potential and those below local sales targets, we executed local advertising initiatives such as PMAX for Store Visits or catalog ads to enhance the sales performance of these stores.
