TOGETHER WE ARE HEROES

In the midst of an unprecedented crisis like the pandemic, Digicel wanted to feel closer to its clients and enhance positive chatter about the telecommunication sector. In consideration of the critical panorama of the health sector, the existing concern and the need for medical supplies, the brand found in LLYC an ideal partner to develop the creative concept and deliveries of biosecurity equipment to medical staff at the main hospitals and provinces in Panama

At a press level, we have achieved 95 impacts in the international press and in different formats (TV, web, printed press, radio), making the initiative an event that increased the brand’s presence and led talk to the telecommunications sector and to a more positive space.

Aware of the urgent need for supplies for medical personnel, four deliveries were made, known as the Supply Procession to the most important hospitals in the country and to such authorities as the Ministry of Health and the Social Security Treasury. With each delivery, digital actions were performed and actions through micro-influencers, which organically took the hashtag #TogetherWeAreHeroes to positions #1 and #2 on Trending Topic in the country. In turn, we designed a strategy that led to chatter about the deliveries to national and regional media, which increased the brand’s voice share with its audiences.