Villanueva University’s student-oriented digital strategy generates massive leads and triples campaign effectiveness

During 2021, Villanueva University underwent a significant brand repositioning and aimed to generate leads for its undergraduate and postgraduate courses. This was a challenging task given the pandemic, which made it impossible to hold in-person events or outreach programs. Therefore, their focus shifted entirely to the online channel to attract potential students.

Today, we continue collaborating with Universidad Villanueva to enhance its digital presence and attract high-quality leads.

This strategy primarily focused on Google, Social Ads, and Branding for both undergraduate and postgraduate courses. We optimized the events to maximize lead acquisition campaigns and ensured the acquisition of high-quality leads at a reasonable cost by implementing automated ASC+ Meta strategies.

For graduate campaigns, we prioritized performance in GAds and Social Ads, while for postgraduate campaigns, we emphasized branding and evaluated the most efficient media mix to optimize investment. Our main goal was to acquire high-quality leads through personalized and optimized lead generation. Moreover, we sidestepped the usual restrictions to hone our target event to enhance our Meta campaigns, focusing on lead generation.