If life is about choices, choose to savor it
Office
Spain
Services
Branding Communication
Strategy & Territory Verbal
& Visual Identity
Social Media
Brand Influencer Strategy
Point-of-Sale Activation
Launch Campaign
Date
2024–2025
In a world where every choice — from what to watch to what to order — feels like a mini-decision, llaollao decided to change the conversation. The brand is no longer focusing solely on frozen yogurt; instead, it aims to connect with something greater: the joy of living. As a pioneer of frozen yogurt in Spain, known for its quality and international expansion, llaollao’s goal is to enhance its communications and engage in a more emotional, more human dialogue.
So how does a product-first brand become a symbol of enjoyment and spontaneity?
Solution
What started as a branding brief encompassing strategy, analysis, and visual evolution quickly evolved into a comprehensive collaboration to define the brand’s voice and purpose.
Rooted in its core values of lightness, uniqueness, quality, and flavor, we crafted a new brand purpose: “To invite people to take life a little lighter.” This purpose became the backbone of an emotional identity that embraces a contemporary lifestyle focused on experiences rather than just products.
The new tagline, “More Feeling, More Flavor,” perfectly encapsulated this essence. The campaign, “If life is about choices, choose to savor it,” directed by Blake Farber (known for his work with Nike, Pepsi, and Apple) and produced by NoName, reinforced this positioning through a narrative that celebrates spontaneity and the beauty of everyday moments.
Through film, social media, platform placements like Spotify and Netflix, and point-of-sale promotions, the brand emerged as a trusted ally for individuals navigating daily choices in an increasingly overwhelming world.
A stronger brand ready to support its future IPO with a compelling narrative.
A unified narrative that reinforces the brand’s expansion across Europe, Latin America, the Middle East, and APAC.
A shared purpose that inspires internal teams and redefines the brand’s culture.
A renewed emotional connection with consumers, built on authenticity, spontaneity, and the joy of everyday moments.
