Let the table bring us together again
Office
Mexico
Services
Creativity
Brand Strategy
Brand PR
Content Production
Research & Insights
Date
2025
For 95 years, Nestlé has been present in one of the most important spaces in family life: the table. A place where not only food is shared, but also stories, emotions, and connections. However, over time, that space began to change. Screens and digital devices started to take center stage in moments of togetherness, pushing aside conversations and eye contact.
As part of its 95th anniversary in Mexico, the brand wanted to bring that topic back to the table. Not from a place of nostalgia, but from a contemporary perspective that connects with the reality of today’s families and reinforces its long-standing bond with shared moments.
How can we recover the symbolic value of the table without lecturing or pointing fingers?
Solution
To bring this idea to life, we reinterpreted some of Nestlé’s most iconic ads in Mexico and brought them into the present with a clear and recognizable twist. Classic scenes from brands such as Nescafé®, Nesquik®, Dog Chow®, La Lechera®, and Carnation® were recreated by integrating mobile devices into everyday situations, directly showing how family moments have changed over time.
The initiative was supported by the study *“Family Togetherness at Mexican Tables”* (LLYC / Offerwise, 2025), which provided a solid database to contextualize the message. The study revealed, among other findings, that 9 out of 10 Mexican families use devices during meals, and that only in a minority of cases are those screens used to share daily experiences.
Based on these insights, the campaign was built as a call for reflection rather than a critique. It was an invitation to look again at the people in front of us and to reclaim the table as a space for emotional connection.
The activation combined audiovisual pieces, digital content, OOH (out-of-home advertising), and a communication strategy that amplified the message across national media. The result was a cultural conversation that went beyond the brand’s anniversary and resonated with a concern shared by millions of households. *“Let the table bring us together again”* celebrated Nestlé’s history in Mexico and reaffirmed its purpose: to put nutrition at the service of a better quality of life, today and in the future, understanding that a good life is also built around the table.
RESULTS
