Social Media Command Center
Office
Spain
Services
Data Visualization
Commstech
Data Intelligence
Software Development
Digital Experience
Branding
Date
2017 – Present
Banco Santander, one of the world’s most recognized financial institutions, needed a real-time solution to monitor all digital conversations affecting its reputation. The communications team had to analyze more than 200 profiles (commercial accounts, universities, sponsorships, and business units) a manual, reactive process that demanded significant time and effort.
The challenge: how to turn that dispersed ecosystem into a single, immediate, and actionable tool that could support decision-making and help anticipate potential reputation risks?
Solution
At Zeus by LLYC, we developed one of the most powerful Social Media Command Centers on the market. This immersive videowall environment brings together corporate communications and online reputation in a single space.
The solution:
- Centralizes 200+ group profiles in one global dashboard.
- Integrates data from social media, online media, forums, and clipping.
- Includes sentiment analysis, benchmarking, and proactive alerts.
This enables the communications team to view, in real time and at a glance, what is happening in each country, link news to viral movements on social media, and track digital campaigns and reputation with precision.
Beyond the data, the Command Center reshaped the workflow: teams now gather in front of the videowall to interpret information collectively, resolve questions instantly, and align on strategic priorities.
Resource optimization by reducing operational time for analysis and reporting.
Improved management of global communication and digital campaigns, strengthening brand positioning.
A more empowered communications team with immediate, visual, cross-cutting access to critical information.
More proactive management of digital conversation, reinforcing Santander’s reputation as an innovative and transparent institution.
RESULTS
