Social Media Command Center Telefónica
Office
Spain
Services
Data visualization
Commstech
Data intelligence
Software development
Digital Experience
Branding
Date
2020 – Present
Telefónica needed a new way to keep pace with its digital landscape. The company relied on multiple tools and data sources, but lacked a clear, unified view. In a context where reputation is shaped in real time, having an agile, integrated, and accessible system for the entire communications team became a priority.
The challenge was clear: turn massive amounts of data into a useful, immediate, and actionable tool that could move at the speed of a global organization.
Solution
Together with Telefónica’s Communications teams, Zeus by LLYC developed a fully customized Social Media Command Center. This modular solution consists of two dashboards — Communications and Events — that integrate more than 12 key data sources, including social media and press clipping, sentiment analysis, competitive benchmarks, and stock performance.
The system was designed to operate across three formats (videowall, desktop, and mobile app) and includes advanced capabilities such as remote control, thematic alerts, and role-based visualization. Thanks to this setup, teams can monitor, compare, and make decisions from the office or on the move, always with a clear, shared, real-time view of the company’s reputational landscape.
Beyond the technology, the goal was to empower every member of the communications team with a cross-functional, intuitive, and results-oriented tool. At a glance, anyone can identify risks, opportunities, or strategic movements that require immediate action. Today, the Social Media Command Center is an essential part of Telefónica’s daily operations.
We optimized communications resources by reducing operational time spent on analysis and reporting.
We strengthened the brand’s image through more agile, data-driven communication.
We empowered the team with transversal, universal, real-time access to critical information.
We improved the brand’s reputation by more actively managing the social conversation.
RESULTADOS
