LLYC has once again stood out at El Sol, the Ibero-American Festival of Advertising Communication. The firm has won three awards at this event, one of the main ones in the creative industry, with its campaigns ‘En Nuestras Manos’ for StepbyWater and ‘Brazaletes de Esperanza’ for the Spanish Association Against Cancer. The gala, which celebrated its 38th edition, was held at the Albéniz cinema in Málaga.
Specifically, El Sol awarded a silver to ‘En Nuestras Manos’ in the category of Best Use of Large-Format Outdoor Media: Events and Other Large Supports. Meanwhile, ‘Brazaletes de Esperanza’ received two bronzes for Best Use of Small-Scale Outdoor Media: Ambient and Other Small Supports, and Innovation on a Budget.
According to Gemma Gutiérrez, General Director of Marketing Solutions Europe at LLYC: “Receiving this recognition at an internationally prestigious award like El Sol is highly gratifying for the great work that the teams do daily. It reaffirms our commitment to creativity and strategy in creating actions, content, and ideas that are relevant to our clients.”
El Sol is one of the most valued advertising awards by advertisers. The event was born 38 years ago as an initiative of the Spanish Association of Advertising Agencies (AEAP), now the Association of Transformative Creativity Agencies, to promote the creativity of Spanish advertising. In this edition, it judged the advertising pieces corresponding to the year 2023, created by companies from Ibero-America, the Hispanic market in the USA, and Portugal.
About the awarded campaigns
- ‘En Nuestras Manos’. Through the artistic vision of SAYPE, this project conveys a powerful visual message highlighting how the future of water depends on collective actions. This initiative, carried out in collaboration with StepbyWater, triggered a movement that garnered over 20 million views and 10 million impressions. It brought together more than 30 influential companies under a common goal, culminating in a historic commitment to restore 10 billion liters of water to nature, underscoring the significant impact of the project on environmental preservation and corporate responsibility.
- ‘Brazaletes de Esperanza’. This project transformed the most visible and recognizable symbol of death, black bracelets, into one of life: our Bracelets of Hope. A simple green ribbon representing the lives that will be saved if cancer survival rates increase. Professionals from LALIGA EA SPORTS, LALIGA HYPERMOTION, Liga Endesa, Liga Plenitude, Kings League, and Queens League, among others, joined this initiative. This invitation with a €0 budget sparked an entire movement. More than €10,000,000 in earned media and over 10 billion global impressions made it the most successful campaign of the Spanish Association Against Cancer. It managed to change the conversation about the disease with a 30% increase in searches and use of the words “hope” and “survival.”
This content is translated with AI.
