LLYC’s unrelenting determination to launch groundbreaking creative projects remains endorsed by the industry’s leading awards. This time, it was the ‘Bihar, choose the future’ campaign carried out by the Consumer Engagement team in Madrid for BBK that took home an award at the ADC*E Awards. It received a Green Star, an extraordinary award bestowed by the panel of judges, and a silver in the Special Outdoor category. Both distinctions underscore the company’s strategic positioning internationally.
The ADC*E Awards (Art Directors Club of Europe) constitute a worldwide benchmark in the advertising sector. Dubbed “the Champions League of creativity”, these awards shine the spotlight on Europe’s best in graphic design and creative work. Only campaigns that have already won international awards and deserve international attention and promotion are eligible to participate.
Julio Alonso Caballero, Executive Creative Director of LLYC, shared his thoughts: “We enjoying innovating. Trying out different and daring ideas alongside our clients. We are delighted that this and other awards also recognize our commitment. ‘Bihar’ has brought us all so much satisfaction. It helped cement our place as a benchmark in the creative sector in Europe.”
Throughout this 2022, the Consumer Engagement team at LLYC Madrid has won 58 awards in major national and international competitions. While the list of awards is too long to include here, some of the most salient: Lions Cannes, Brand Film Awards EMEA, El Sol, FIAP and One Show.
