Humanized leadership is fundamental for business growth

It is familiar to talk about transformation, sustainability, and humanization of business. And some companies have already started to act to seek solutions to the crises left behind by previous generations, such as the climate and the environment. However, there are still many organizations that remain alienated from the changes required by the new times. It is in this context that LLYC, a global communication, digital marketing, and public affairs consultancy, launches the report “Conscious Capitalism and the Leadership of Care,” which reflects on the new roles and attitudes that companies and leaders must adopt to transform the culture and the way of doing business.

In addressing the Global Conscious Capitalism Movement, the report points out that companies should have as their primary objective to generate positive impacts for society so that profit becomes a direct consequence of these behaviors. “Within this movement, leaders have a fundamental role. To promote the transformation of the business, they must develop self-responsibility and socioemotional skills – aspects directly linked to the expansion of their conscience”, affirms Mariana Clark, Talent Engagement Counselor at LLYC Brasil and one of the authors of the report. 

And, when mental health is one of the main concerns of today’s society, the leadership must welcome their collaborators. According to Flavia Caldeira, Senior Director of Strategic Communication and Reputation at LLYC Brasil, and author of the report, this will reflect directly not only in the satisfaction of the teams but also in the business: “The humanization of work relations, with the creation of genuine bonds, is an urgent task. When we extend a hand to an employee, he returns the support with a jump in productivity and engagement,” she says. 

The employees must find a solid base to develop their talents in the work environment and a leadership that guides them with responsibility. This new model requires a more conscientious attitude and the application of new skills, such as empathic communication, cognitive flexibility, relational intelligence, and inspirational influence. “Managements must be willing to look inside their teams and learn from each employee, recognizing and valuing each one’s individuality. This contributes to the satisfaction and strengthening of teams and culture in companies,” adds Flavia.

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