CHINA-part of LLYC and the Sitges Film Festival win the Grand Prix in Film at Eurobest

CHINA-part of LLYC has been one of the big winners at Eurobest 2024, the event that celebrates the most innovative creativity in the old continent. The agency won three awards, including a Grand Prix in Film for its ‘Ajedrez’ campaign, developed for the 56th edition of the Sitges International Fantastic Film Festival. With this campaign, the agency paid tribute to Alfred Hitchcock’s The Birds, marking the 60th anniversary of its release.

Additionally, the originality and reach of ‘Ajedrez’ were recognized with a Gold in the Film-Screens & Events category and a Bronze along with ‘Pareja’, another piece created for the same festival, in the Film-Use of Humor category. The awards were presented in an online ceremony.

According to Rafa Antón, Founding Partner of CHINA-part of LLYC and CCO of LLYC: “We’re very happy to see how a small, humor-based campaign has managed to secure a spot at the top of such a prestigious list. This comes to reaffirm the power of simple ideas and the more artisanal side of our job. Paying attention to tone and details is what turns a simple idea into something with rare charm. Thanks to Lee Films and Marc Ortiz for helping us find that uniqueness. And, of course, to the people of Sitges for trusting us every year.”

Eurobest is an awards competition that has been defending and honoring creative excellence across the European region for 37 years. Each year, the standard of creativity is set through 24 Eurobest awards, ranging from Audio and Radio to Social and Influencers, each with its own set of categories.

About the awarded campaigns

Ajedrez/Pareja: They pay a surrealist tribute to a true classic: Alfred Hitchcock’s The Birds. In the pieces ‘Ajedrez’ and ‘Pareja’, created for the 56th edition of the Sitges International Fantastic Film Festival and set in an 80s American suburb and 1968 Paris respectively, the protagonists engage in a conversation without ever taking their eyes off a threat coming from the sky.

This content is translated with AI. Read article in its original language.