A spotlight on artificial intelligence at the LLYC Partners and Executives meeting

Technology and innovation, the prospects of artificial intelligence and the development of CommsTech services all took center stage at the three-day partner and executive meetings held by LLYC (BME:LLYC) in Madrid. The meetings also served to take stock of the first half of the year and to continue working on the company’s growth project, focused on the Strategic Plan with which it plans to practically double in size by 2025. 

Partners met in person to discuss the new integrated offer of the global communications, digital marketing and public affairs consultancy firm, which aims to provide clients with the best solutions and support them in their challenges. On the first day, Luis Guerricagoitia, Senior Financial Communications Director in the Madrid office, and Diego Olavarria, Managing Director of the Deep Digital area in the Southern Region, were announced as new LLYC Partners, raising the tally to 33.

In addition to the Partners Meeting, the second 2023 International Meeting was held online. The event brought together nearly 200 LLYC executives from the 12 countries in which the company operates to review the key issues that will mark the second half of the year, with a special focus on the areas of Talent, Innovation, Marketing, the global Public Affairs plan, the Mining and Healthcare offerings, and the first steps with BAM by LLYC, the U.S. consulting firm acquired in late March. 

The motto of the Partners’ Meeting and International Meeting was ‘Juntos Crecemos, Together We Growth, Juntos Crescemos’.

José Antonio Llorente, Founding Partner and Executive Chairman of LLYC: “Our July meeting made it clear that we are on track to meet the ambitious goals we have set for ourselves in our 2023–25 Strategic Plan. We are taking important steps to enrich our offering, integrate the latest technology and transform our organizational and operating model. We’re also continuing our growth: earlier this year we announced the integration of the U.S. company BAM, which we expect will soon be followed by further acquisitions; and we have just announced the appointment of two new professional partners in the company.”

 “The year is gradually moving forward. We expect the second half of the year to maintain the positive tone of recent months. The new integrated offer is making us more competitive and efficient. We are also making great strides in innovation, which is part of the firm’s DNA,” explains Alejandro Romero, Partner and Global CEO of LLYC.