LLYC announces Yndira Marin as the new U.S. Director of Operations and General Manager

International corporate affairs and marketing consulting firm, LLYC, (BME:LLYC) announced today that Yndira Marin rejoins the company as the Director of Operations and General Manager for the US.

In her new role, Marin will be responsible for developing, overseeing, and executing the firm’s U.S. new business strategy and activity, as well as facilitating and leading the integration of LLYC’s new local acquisitions.

“I’m thrilled to return to LLYC at such a dynamic moment for the U.S. operation,” said Marin. “Integrating our latest acquisition – Lambert by LLYC – into our team and launching our new offering and business model, represent our commitment to growth and adaptability. I’m excited to contribute to LLYC’s ambitious expansion plans while continuing to strengthen our position as a firm that brings strategic value to clients operating at the intersection between the United States and Latin America.”

“Yndira is a valuable and strategic addition to our U.S. business, especially at this time,” said Alejandro Romero, Partner and Global CEO of LLYC. “Her multinational experience will undoubtedly help us strengthen our position and pursue our growth plan in the world’s most important market for our industry.”

“LLYC is already a major player in the United States,” he added. “Within a decade, we have doubled our size and expanded our presence from coast to coast in order to face our clients’ challenges. We are also excited to also bring our integrated marketing and corporate affairs offering, to be a one-stop shop to serve our clients’ needs. Now, we have everything in place to write a strong new chapter for our company in the American market.”

Marin rejoins LLYC after four years at the Council of the Americas, an international business council that brings together the public and private sectors in public and private forums for the advancement of the Western Hemisphere. She was previously director at LLYC’s Miami office, leading teams and multinational accounts in diverse sectors including airlines, technology, healthcare, logistics, packaging, multinational organizations, and NGOs.

Prior to LLYC, she held senior roles at other communications agencies, where she specialized in public affairs and led country branding and crisis management accounts, and at the Organization of American States (OAS) in Washington, D.C., where she was a specialist in the Department for Electoral Cooperation and Observation.